p. 83 | NAME AND TRADE MARK by Jas. P. Hall

Seventh-Day Adventist Publishing Association · Battle Creek, Mich. · Thursday, February 5, 1880

FromAdvent Review and Sabbath Herald, Vol. 55, No. 6

NAME AND TRADE MARK.

By Jas. P. Hall

In the news items of our daily papers, we learn that a whisky firm of Kentucky sold their name and trade mark (brand) for more than $56,000.

How many names have been blasted and homes tainted to make this name so valuable (computed by dollars and cents), God alone knows. How many marks have been deepened upon tender hearts, and tender lives, and beautiful faces, that this trade mark should command a marketable value, those who have met some of the results of the work of the whisky fiend, and those who have felt his awful power, can only give a shadowy description.

Our blessed Father, in his word, shows so many incidents, in the tracing out of which such lines as resemble the one in hand are shown, leading to developments that bring the touch of his finger and the enemy's complete overthrow. At such a moment the fire searches the building, the hay and stubble are utterly consumed; aye, and in the burning the result of whisky traffic, even if it is a $56,000 name and “trade mark,” goes down in the ruin. A mistake was made in this bargain, one having paid too much, and the other selling too cheap.—Jas. P. Hall, in The Christian Woman.